One plus Inc and its objectives

OnePlus Technology (Shenzhen) Co., Ltd. is a Shenzhen, Guangdong-based Chinese manufacturer of smart phones. It was formed by Pete Lau and Carl Pei in December 2013.As of July 2018, the company officially serves 34 countries and regions around the world.[2] Several telephones, including goods, have been launched. As its sole shareholder, it is currently majority-owned by Oppo which with Vivo, Realme and Iqoo, is a division of BBK Electronics.OnePlus itself has headquarters in the Tairan Building (almost in Chegong miao (just about), Shenzhen’s Futian City. The widely awaited OnePlus One was the company’s first product. It was released on April 22, 2014, and claimed to be the “2014 Flagship Killer.” The One had specifications comparable to other flagship phones of the year $299 for the 16 GB version or $349 for the 64 GB version.

Pete leu the owner of One plus.

Economic objectives

In order to decide whether OnePlus should concentrate on survival or growth, the paper thoroughly explores the case scenario and describes the possible pricing strategies in the overcrowded smartphone market while evaluating the ways in which the business might sustain its low-price strategy and benefit from its production scale.In order to decide whether OnePlus should concentrate on survival or growth, the paper thoroughly explores the case scenario and describes the possible pricing strategies in the overcrowded smartphone market while evaluating the ways in which the business might sustain its low-price strategy and benefit from its production scale.

Human objectives

The world’s rising technology-tuned culture gave OnePlus just the chance it needed to gain traction. In terms of marketing strategies, OnePlus has managed to keep things innovative, which has also provided them a competitive advantage. On sales of over £60, they provided free delivery. And they also launched a ‘Delivery in 60 Minutes or Less’ campaign in London, where every OnePlus phone had to be shipped or it would be free within 60 minutes.

Social objectives

OnePlus created an online community for technology enthusiasts who could use the site to address different questions related to the creation of Android apps, bringing influencer marketing to a whole new stage.This paved the way for these fans to become OnePlus’s first adopters. They were able to become one of the best selling phones in India without enforcing themselves on their now 800,000-member-community.